Stefano Erb: 3 Free Tools to Up Your Content Marketing Game

Creating consistent and engaging content can be quite the task for any marketer. Coming up with ad copy, scheduling campaigns, and managing funnels – especially when you’re posting daily – can seem overwhelming, particularly if you’re new to the field of marketing or doing it for a small business. 

Luckily, there’s plenty of free (and low cost) tools out there to help make your job easier. Here are three favorites. 


Canva is a must have for any content marketer’s toolkit. It’s a graphic design platform that allows you to quickly and easily create stunning marketing copy in minutes. Canva has thousands of ready to use templates, along with a robust library of stock photos that you can license for a small fee. It’s a great tool when you need to create quick and easy social posts that look amazing.

Hubspot’s Blog Idea Generator

If you’ve been writing blogs for any amount of time, you know how quickly you can run out of clever and unique titles and topics to work with. Hubspot’s free blog idea generator tool is perfect for when you’ve run out of ideas. All you have to do is enter a noun or keyword and the generator will start giving you topics. 

Buffer’s Social Media Schedule

With so many different posts and content going out across so many different platforms, it’s important to stay organized and on schedule. Buffer’s social media scheduling tools is another must have for busy marketers. The tool allows you to schedule social media posts across all the major platforms and set them to be published at a specific date and time. This gives you one main central location to handle all of your social posts, while also letting you batch your content and schedule it to be sent out over time.

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