New Medium Post: Three Marketing Books for your Summer Reading List

Being a marketer can often feel like you’re working in a field that is constantly changing, particularly in the digital age. The best marketers are those who take every opportunity to learn more about the field of marketing, what drives consumer decisions, and the latest tools and strategies to help reach their target markets.

With summer just kicking off, check out the latest Medium Post with 3 Marketing Books to add to your summer reading list this year.

3 Common Entry Level Jobs for Marketing Majors

Kicking off your career in marketing means selecting which specific field of marketing you want to enter into. Your degree courses should give you a general sense of which aspects of marketing you’re most passionate about and want to pursue, but it can still be difficult to determine which entry level job is right for you.

To help out, here are three common entry level jobs for marketing majors.

Marketing Coordinator or Assistant

A marketing coordinator or marketing assistance supports the marketing team with a variety of different tasks. Preparing sales materials, running reports, writing content, tracking campaigns, and administrative duties are all common tasks you can be asked of in this role. These roles typically require strong organizational skills and a high level of attention to detail.

Sales Representative

Sales representatives or business development associates work to assist customers in selecting and purchasing products or services that suite their needs. These positions are typically more independent and entrepreneurial than other entry marketing level positions, and can also be more competitive. Strong interpersonal and communication skills are two very important traits for these roles.

Social Media Specialist

Social media specialists help to create and engage a brand’s audience across social media platforms like Facebook, Instagram, and Twitter. Creating social posts and ads, engaging with followers, and running analytics reports are all common tasks you might be asked to complete in this role.

A Guide to Digital Marketing Disciplines

In the ever-changing digital world there seems to constantly be a new buzz word or marketing “hack” that promises to be the next big thing. While it’s true that digital is always changing and that what works today might not work tomorrow, there are (at least for now) some tried and true digital strategies and disciplines that seem to be commonplace in most organization’s digital marketing strategy. 

PPC (Pay-Per-Click)

Pay-per-click (PPC) is a mainstay of digital marketing, and encompasses Paid Search, Paid Social, and Display Advertising. It’s been proven to be a great way to capture leads from potential customers who have expressed interest in or are actively looking for your product or service. 

Social Media Marketing

Social media marketing involves all social media activity that is not paid promotion. Organizations prefer this form of non-paid social media for its ability to build a loyal customer base through engaging social media content and posts. 

SEO (Search Engine Optimization)

Organizations looking to capture the same buyer intent that PPC provides, but don’t want to compete with competitive (and costly) ad bidding, utilize SEO to help them rank organically within search results for their relevant keywords. It involves optimizing a brand’s website and implementing link building strategies to appeal to Google and other search engines’ algorithms.

Content Marketing

Content marketing is typically used to support a different digital marketing discipline, such as social media, SEO, or email marketing. It involves creating engaging content, related to your product or service, and using that content as a funnel to drive traffic to your website or other properties. 

Video Marketing

Video Marketing is one of those digital marketing “fads” that has quickly proven itself to be an effective (and incredibly important) staple in digital marketing strategy. With over 75% of the web’s content being video content, it’s certainly a vertical that brands should be leveraging when putting together their marketing mix. 

Email Marketing

While it’s certainly not as flashy as the digital marketing buzzwords of late, email marketing remains a stable and proven digital marketing strategy for most marketers. Organizations that implement email marketing correctly, with targeted email lists, generally find this to be an incredibly cost effective way to drive traffic and sales. 

Affiliate Marketing

Organizations use affiliate marketing a way to expand a brand’s messaging by utilizing a network of affiliates who promote a particular product or service. Social media influencers are also a modern twist on the original affiliate marketing strategy, in which an organization gets social media users with a dedicated following to promote a product or service. 

3 Digital Marketing Trends in 2021

2020 certainly changed the way that consumers and brands interacted with each other. Because of this, certain digital trends have emerged that are worth noting.

Here are a few trends and strategies to keep an eye out for in 2021 and beyond.

Optimizing for Voice Search

With the proliferation of hands free devices and voice controlled personal assistants, like Alexa and Siri, more and more brands are recognizing the importance of having digital content that is optimized for voice searches initiated by these devices.

Incorporating structured content that relates to common voice searches helps ensure that users searching for information about a product or service can easily find them within search results. Utilizing structured data with Schema Markup and incorporating F.A.Q. pages on a brand’s websites will continue to be a common practice throughout 2021.

Online Presence and Engagement

With more people staying indoors, working from home, and spending more time online during the Coronavirus pandemic many brands are realizing the importance of increasing their online engagement in order to better serve their website visitors and potential prospects.

Incorporating online chat features and increasing engagement across social properties is a great way for brand managers to meet and engage with customers where they are.

Video Ads

Video will continue to be a great digital strategy throughout 2021. Using video to interactively demonstrate a product or services’ features and benefits is an incredibly effective tool to drive traffic.

Many brands are also looking beyond just using product demonstrations in their video marketing, and are beginning to incorporate other creative forms of video such as testimonials, employee interviews, and more.