2020 certainly changed the way that consumers and brands interacted with each other. Because of this, certain digital trends have emerged that are worth noting.
Here are a few trends and strategies to keep an eye out for in 2021 and beyond.
Optimizing for Voice Search
With the proliferation of hands free devices and voice controlled personal assistants, like Alexa and Siri, more and more brands are recognizing the importance of having digital content that is optimized for voice searches initiated by these devices.
Incorporating structured content that relates to common voice searches helps ensure that users searching for information about a product or service can easily find them within search results. Utilizing structured data with Schema Markup and incorporating F.A.Q. pages on a brand’s websites will continue to be a common practice throughout 2021.
Online Presence and Engagement
With more people staying indoors, working from home, and spending more time online during the Coronavirus pandemic many brands are realizing the importance of increasing their online engagement in order to better serve their website visitors and potential prospects.
Incorporating online chat features and increasing engagement across social properties is a great way for brand managers to meet and engage with customers where they are.
Video will continue to be a great digital strategy throughout 2021. Using video to interactively demonstrate a product or services’ features and benefits is an incredibly effective tool to drive traffic.
Many brands are also looking beyond just using product demonstrations in their video marketing, and are beginning to incorporate other creative forms of video such as testimonials, employee interviews, and more.