Stefano Erb: 3 Free Tools to Up Your Content Marketing Game

Creating consistent and engaging content can be quite the task for any marketer. Coming up with ad copy, scheduling campaigns, and managing funnels – especially when you’re posting daily – can seem overwhelming, particularly if you’re new to the field of marketing or doing it for a small business. 

Luckily, there’s plenty of free (and low cost) tools out there to help make your job easier. Here are three favorites. 

Canva

Canva is a must have for any content marketer’s toolkit. It’s a graphic design platform that allows you to quickly and easily create stunning marketing copy in minutes. Canva has thousands of ready to use templates, along with a robust library of stock photos that you can license for a small fee. It’s a great tool when you need to create quick and easy social posts that look amazing.

Hubspot’s Blog Idea Generator

If you’ve been writing blogs for any amount of time, you know how quickly you can run out of clever and unique titles and topics to work with. Hubspot’s free blog idea generator tool is perfect for when you’ve run out of ideas. All you have to do is enter a noun or keyword and the generator will start giving you topics. 

Buffer’s Social Media Schedule

With so many different posts and content going out across so many different platforms, it’s important to stay organized and on schedule. Buffer’s social media scheduling tools is another must have for busy marketers. The tool allows you to schedule social media posts across all the major platforms and set them to be published at a specific date and time. This gives you one main central location to handle all of your social posts, while also letting you batch your content and schedule it to be sent out over time.

New Medium Post: Three Marketing Books for your Summer Reading List

Being a marketer can often feel like you’re working in a field that is constantly changing, particularly in the digital age. The best marketers are those who take every opportunity to learn more about the field of marketing, what drives consumer decisions, and the latest tools and strategies to help reach their target markets.

With summer just kicking off, check out the latest Medium Post with 3 Marketing Books to add to your summer reading list this year.

https://stefanoerb.medium.com/stefano-erb-cruz-3-marketing-books-for-your-summer-reading-list-cdbd760e7fa

Stefano Erb: 3 Popular Podcasts for Marketers

With most marketers working from home over the past year, many of them have been looking for opportunities to seek out inspiration and creativity that they might be missing without daily interaction with their colleagues and peers. A popular outlet for inspiring ideas has been proven to be industry podcasts and interviews. Having the opportunity to listen and learn from some of the industries most experienced marketers is a great way to up your marketing game and learn about new trends and tactics – and best of all you can do it from anywhere. 

Here’s a list of a few popular podcasts to get you started.

Behind the Numbers: eMarketer Podcast

Description: 

Behind the Numbers is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

Akimbo: A Podcast from Seth Godin

Description: 

Akimbo is an ancient word, from the bend in the river or the bend in an archer’s bow. It’s become a symbol for strength, a posture of possibility, the idea that when we stand tall, arms bent, looking right at it, we can make a difference.

Akimbo’s a podcast about our culture and about how we can change it. About seeing what’s happening and choosing to do something.

The culture is real, but it can be changed. You can bend it.

Marketing Over Coffee: Marketing Podcast

Description: 

Marketing over coffee is a weekly discussion of what’s new in marketing with John Wall and Christopher Penn.

3 Common Entry Level Jobs for Marketing Majors

Kicking off your career in marketing means selecting which specific field of marketing you want to enter into. Your degree courses should give you a general sense of which aspects of marketing you’re most passionate about and want to pursue, but it can still be difficult to determine which entry level job is right for you.

To help out, here are three common entry level jobs for marketing majors.

Marketing Coordinator or Assistant

A marketing coordinator or marketing assistance supports the marketing team with a variety of different tasks. Preparing sales materials, running reports, writing content, tracking campaigns, and administrative duties are all common tasks you can be asked of in this role. These roles typically require strong organizational skills and a high level of attention to detail.

Sales Representative

Sales representatives or business development associates work to assist customers in selecting and purchasing products or services that suite their needs. These positions are typically more independent and entrepreneurial than other entry marketing level positions, and can also be more competitive. Strong interpersonal and communication skills are two very important traits for these roles.

Social Media Specialist

Social media specialists help to create and engage a brand’s audience across social media platforms like Facebook, Instagram, and Twitter. Creating social posts and ads, engaging with followers, and running analytics reports are all common tasks you might be asked to complete in this role.

A Guide to Digital Marketing Disciplines

In the ever-changing digital world there seems to constantly be a new buzz word or marketing “hack” that promises to be the next big thing. While it’s true that digital is always changing and that what works today might not work tomorrow, there are (at least for now) some tried and true digital strategies and disciplines that seem to be commonplace in most organization’s digital marketing strategy. 

PPC (Pay-Per-Click)

Pay-per-click (PPC) is a mainstay of digital marketing, and encompasses Paid Search, Paid Social, and Display Advertising. It’s been proven to be a great way to capture leads from potential customers who have expressed interest in or are actively looking for your product or service. 

Social Media Marketing

Social media marketing involves all social media activity that is not paid promotion. Organizations prefer this form of non-paid social media for its ability to build a loyal customer base through engaging social media content and posts. 

SEO (Search Engine Optimization)

Organizations looking to capture the same buyer intent that PPC provides, but don’t want to compete with competitive (and costly) ad bidding, utilize SEO to help them rank organically within search results for their relevant keywords. It involves optimizing a brand’s website and implementing link building strategies to appeal to Google and other search engines’ algorithms.

Content Marketing

Content marketing is typically used to support a different digital marketing discipline, such as social media, SEO, or email marketing. It involves creating engaging content, related to your product or service, and using that content as a funnel to drive traffic to your website or other properties. 

Video Marketing

Video Marketing is one of those digital marketing “fads” that has quickly proven itself to be an effective (and incredibly important) staple in digital marketing strategy. With over 75% of the web’s content being video content, it’s certainly a vertical that brands should be leveraging when putting together their marketing mix. 

Email Marketing

While it’s certainly not as flashy as the digital marketing buzzwords of late, email marketing remains a stable and proven digital marketing strategy for most marketers. Organizations that implement email marketing correctly, with targeted email lists, generally find this to be an incredibly cost effective way to drive traffic and sales. 

Affiliate Marketing

Organizations use affiliate marketing a way to expand a brand’s messaging by utilizing a network of affiliates who promote a particular product or service. Social media influencers are also a modern twist on the original affiliate marketing strategy, in which an organization gets social media users with a dedicated following to promote a product or service. 

3 Digital Marketing Trends in 2021

2020 certainly changed the way that consumers and brands interacted with each other. Because of this, certain digital trends have emerged that are worth noting.

Here are a few trends and strategies to keep an eye out for in 2021 and beyond.

Optimizing for Voice Search

With the proliferation of hands free devices and voice controlled personal assistants, like Alexa and Siri, more and more brands are recognizing the importance of having digital content that is optimized for voice searches initiated by these devices.

Incorporating structured content that relates to common voice searches helps ensure that users searching for information about a product or service can easily find them within search results. Utilizing structured data with Schema Markup and incorporating F.A.Q. pages on a brand’s websites will continue to be a common practice throughout 2021.

Online Presence and Engagement

With more people staying indoors, working from home, and spending more time online during the Coronavirus pandemic many brands are realizing the importance of increasing their online engagement in order to better serve their website visitors and potential prospects.

Incorporating online chat features and increasing engagement across social properties is a great way for brand managers to meet and engage with customers where they are.

Video Ads

Video will continue to be a great digital strategy throughout 2021. Using video to interactively demonstrate a product or services’ features and benefits is an incredibly effective tool to drive traffic.

Many brands are also looking beyond just using product demonstrations in their video marketing, and are beginning to incorporate other creative forms of video such as testimonials, employee interviews, and more.